How do you build a chocolate brand?

The story behind TCHO's brilliant branding! I be lovin it!

How do you build a chocolate brand? from Edenspiekermann on Vimeo.

Continuing in its tradition of striking brand imagery, the oh-so Italian apertif, Campari, has launched three inspired reinterpretations of its label. To celebrate its 150th birthday, the brand enlisted three contemporary artists for its Art Label Project: an initiative to highlight the cocktail’s long-standing love affair with the art world.

Fun with Type

Brilliant Branding

The identity for tea brand Dr. Stuart's was developed with the idea of the teas having different personalities. Illustrator Brett Ryder's style fit perfectly with the brand and art direction. What a brilliant example of branding and illustration working nicely together.

JME Food Range: flexible, fresh and fun

JME Food Range was done by PEARLFISHER. It's resfreshing to see the products are practical yet creative, referencing the artisan traditions of market stall markers and handwritten labels. Each item is given the freedom to reflect its function and personality through design, with the striking logo used to link the eclectic ranges. Flexible, fresh and fun, it’s the future of lifestyle branding. I be loving it!

Waitrose Herbs never looked this good!

I just adore the simple yet bold packaging of Waitrose Herbs. If it's not the tabloid style text that gets you, or the herbs inside the tiny packets, then the cooking tips branded across each sachet are sure to win you over.

Ikea is changing its font to Verdana

-and causing outrage among typomaniacs. Should the rest of us care? Absolutely. Click on the image for more juice!